My Marine Corps has a messaging problem.
Headquarters Marine Corps presents the Marine Corps like this to policy makers...
Marines see themselves like this...
And the enemy sees the Marine Corps like this...
Two out of three of these views are acceptable.
Guess which one isn't...and if you didn't say Barney (which I'm lining up for target practice) then you're wrong! The usual suspects fawned all over themselves when the Marine Corps displayed its current ad...running to the sound of chaos.
What they failed to see (probably because a full scale amphibious assault is beyond impressive) was the MV-22's...CH-53's...MTVR's filled with USAID packages. Look for yourself. Look carefully and don't get caught up in the OOOHRAHHHH.
NO MORE!
Did you know that SOCOM has a humanitarian aid mission set? They do. They don't advertise it but they do. Now why is that? Because they want the focus to stay on trigger pulling (Special Forces might be an exception but they operate in a totally different arena).
This is one time when the Marine Corps would be well served to follow the example of SOCOM.
Headquarters Marine Corps presents the Marine Corps like this to policy makers...
Marines see themselves like this...
And the enemy sees the Marine Corps like this...
 |
| God Of War |
Guess which one isn't...and if you didn't say Barney (which I'm lining up for target practice) then you're wrong! The usual suspects fawned all over themselves when the Marine Corps displayed its current ad...running to the sound of chaos.
What they failed to see (probably because a full scale amphibious assault is beyond impressive) was the MV-22's...CH-53's...MTVR's filled with USAID packages. Look for yourself. Look carefully and don't get caught up in the OOOHRAHHHH.
NO MORE!
Did you know that SOCOM has a humanitarian aid mission set? They do. They don't advertise it but they do. Now why is that? Because they want the focus to stay on trigger pulling (Special Forces might be an exception but they operate in a totally different arena).
This is one time when the Marine Corps would be well served to follow the example of SOCOM.
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