Friday, May 09, 2014

A lesson in messaging for the good people of Sikorsky....



Sikorsky needs a lesson in messaging.

They've jacked up the launch of this helicopter and they forgot that they don't have to sell this to policy makers.  That work should have already been done.

They should be trying to sell the helicopter to the public!

Images, CGIs, and graphs of the helicopter should be floating all over the internet, not speeches of VIPs at the rollout ceremony.

Selfies are for hot babes with big breasts, not for a company's officials at a rollout ceremony.  We don't want to see them, we want to see the helicopter.

So what is the terminal learning objective for this block of instruction?  Less people, more hardware!  Its about the product (and although VERY important) not the people behind it.

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