Militarization of fitness?

via Greatist.com

How Does the Militarization of Fitness Affect Your Workout?
In every way possible. It affects your health, happiness, the sustainability of your program, and your ability to reach your goals.
Do you believe any of the following are true?
*No pain, no gain. You have to suffer to get in shape.
*More is always more. Duh.
*Working out is not fun, but it's an obligation.
*If I don’t almost throw up, I’m holding back too much.
*You’re only as good as your last workout.
*I feel like a loser when I miss a workout.
If you answered yes, then you're at the “exercise is war” understanding of fitness. And that’s fine—if you want to wage war on your body, go ahead. Many of us go through that phase. I spent a decade there, with plenty of joint casualties and war stories to prove it. So I’m not belittling you—I’m just saying that this isn’t the only way to train, and it sure as heck isn’t sustainable. And if you can benefit from my experience and mistakes, that would be swell.

I read the above and then did a quick search through my memory to try and figure out when it happened.

I point to the late  Navy Seal Scott Helvenston.  As much as I can tell he was the first with a really popular and mainstream Navy Seal training vid.  Soon after we saw them pop up from all the special ops units, some of the conventional forces and even law enforcement.

Even today one of the more popular books on the subject is called Corps Strength.

So where did it come from?  I'm not sure.  I guess that its part of the nation being at war for over a decade.  Everyone saw the military at war and since most didn't have the desire or the ability to serve, they decided to "train" as if they were.  Remember this is the time when we've seen cross fit, tough mudder, and extreme this and that pop up.

Workouts are work.  But you're suppose to love this work.