Coke's new Milk! Have you heard about this?

via Business Insider.

Coca-Cola has launched a new kind of milk nationwide that costs twice the price of regular milk.
The beverage, called Fairlife, doesn't contain lactose and it has 50% more protein, 30% more calcium, and 50% less sugar than regular milk.
Coca-Cola executives believe the new milk will "rain money" for the company.

Why did this pop up on my radar screen? Simple. Prepping. Supposedly it will last for 90 days versus only a couple of weeks for regular milk.

What has me curious is the fact that engineered food appears here to stay. The all natural, all the time food movement seems dead.  

But still after reading the label, its almost a protein shake per glass.  Add this milk to your powder and you're getting a mega dose.  This will sell well in the fitness community....the Coke people are right.  This will rain money for them.