Polaris set to corner the civilian ATV market.

via Defense News.

WASHINGTON — US Special Operations Command (SOCOM) is making a sole-source purchase of 2,000 light tactical all-terrain vehicles (ATVs) from Polaris Industries, according to a Monday announcement.
The contract, to be awarded in June, includes 1,750 of the Medina, Minnesota-based company's four-seat MRZR-4 and 300 of its two-seat MRZR-2.
SOCOM indicated it selected the vehicles because they can be transported inside the Bell Boeing V-22 Osprey, Boeing MH-47 special operations helicopter and Sikorsky MH-53 Pave Low, and that they can be dropped from the air.

Well this seals the deal for Polaris.

They're about to corner the civilian ATV market for two reasons.  A WHOLE BUNCH of buyers of these vehicles are former military...or wish they were, which means that owning the same vehicle that is in use by SOCOM will come with "second kind of cool points" AND!!!! you have a bunch of law enforcement/fire depts/first responders that use these vehicles and they're going to glob onto what SOCOM is using too.

This is a bigger win than many outside of the ATV community realize.