What the hell is the Kalibr Missile the Russians are firing?

If you're like me and you've been watching news coverage of the Russian missile strikes in Syria, then you've had one question.

What the hell is this Kalibr Missile the media is talking about!?!?

Well its simple and goes to show how much rebranding is going on within the Pentagon.  The Kalibr Missile is simply the original name of the Russian missile that was given the NATO code named "KLUB".

Lack of clarity is a minor problem, but a problem none-the-less.  Hopefully we'll get more matter of fact reporting in the future.