Congrats to Senior Chief Byers but why is this a public award?

via FoxNews.

“While covering the hostage with his body, Chief Byers was able to pin the enemy combatant to the wall with his hand around the enemy’s throat,” according to a Navy news release.
Earlier in the mission, Byers, who will receive the medal Monday from President Obama at the White House, grabbed a Taliban guard with one hand “while adjusting the focus of his night vision goggles with his other.”
“Anyone who has been in combat knows that in those moments you either react or you get killed,” Byers said in a Navy video.
After his team rescued the hostage and boarded a helicopter, Byers spent the 40-minute flight back to Bagram Airfield attempting to resuscitate another member of his team who had been shot, Nicholas Cheque. Cheque died, but Byers said he’ll be accepting the award on behalf of all fallen SEALs.

Congrats and well done to the Senior Chief but I wonder why this award is being made public.  What the story doesn't say is that he was a member of SEAL Team 6.

From what little I know about them, they're suppose to remain "unknown" to the general public because of the activities they were involved in might endanger friends and family.

Additionally its been common practice forever to award even the highest awards in secret in order to ensure these men are protected from future harm.

So again, I have to ask what is behind this public ceremony?