The US Army is ramping up its outreach...now it's targeting individual units for highlights!

The @82ndairbornediv  is dropping in on the #USArmy’s social media accounts all next week. Be sure to pass the word and check back with us. It is the #82ndairborne division’s 100th anniversary and the paratroopers are going “All the Way” to bring you some serious hooahness, including live coverage of the division run, combatives and boxing competition, and mass-attack airborne operation for their #AAW100 #82nd #Airborne Review.

A post shared by United States Army (@usarmy) on May 19, 2017 at 12:28pm PDT

Wow.

Are you seeing that?  The US Army is cooking with gas.  100% fucking octane! I don't know who's running their social media effort but it's killing the other services to include the Marine Corps.

Small rant.

What do you see on most USMC social media sites?  Messages back home, the local dependent announcements, and road closures.

What is the US Army doing?

What the USMC once did!

But they're doing it in a distinctly Army way.  Once the Marine Corps highlighted the Marine Corps.  It might be 2/7, 3/11 or 1st Tanks or the Wing but it didn't matter.  It was the Marine Corps.

So how is the Army doing the Marine Corps thing in an Army way?  The Army is recognized by its individual units more than it is as a whole.  A Marine identifies with the Corps, a soldier identifies with his unit.

Which brings us back to the 82nd "dropping in" on social media.  If I'm right then we'll see 3rd ID, 101st, 10th Mountain etc...over the next few months.

Meanwhile we're trying to push recruitment of females while they're promoting the idea of them (the Army) being warriors...race, gender, nationality being irrelevant.

The Marine Corps once had the secret sauce to messaging. Now the Army is drinking our milkshake.