Have you been watching the Bud Light backlash? It wasn't the first woke pushback...military recruiting was!

 

Have you been watching the Bud Light backlash?

It wasn't the first woke pushback.  Military recruiting was.

Check out the similarities.

The military despite what you have been told recently was always a bastion of conservative values.  Many, myself included, have watched the military get woke.  Once that happened the appeal of serving for many people went away.

Zoom over to Bud Light.  Bud got woke.  The appeal that took decades to build went away all because of one spokesman (intended gendering).

The military and Bud need to find a fine line and walk it with purpose and determination.

You can appeal to a new group of individuals but at the same time you DAMN better make sure that you don't alienate the group of people that supported your rise.

The same applies to a whole range of companies.  I wondered where the bridge too far would hit with this current rage of woke and it appears that pronouns, men in women's sports might have been it.